Le Ble
ABOUT THE PROJECT
Craft for every format.
I worked as a Graphic Designer for Le Blé, a chain of bakeries and cafés with locations across Buenos Aires. My role focused on craft: designing stationery, window display materials, social media content, promotional pieces, and motion graphics, among other graphic materials the brand needed on a day-to-day basis.
ROLE
Visual Designer, Creative
TOOLS
Photoshop, Illustrator & After Effects
SKILLS
Creative concept, multi-format execution.
Digital campaigns, outdoor advertising, signage, stands, animated screens
01
Visual Identity.
Exploring within the boundaries, without losing the brand's essence.
My role was to preserve the brand guidelines already defined by Le Blé, while exploring new visual combinations that gave each piece an upgrade, without ever losing the essence and consistency of the existing identity.
EXPERIENCE
Brand consistency, with room to create.
This experience with Le Blé allowed me to explore different creative facets within an already established brand guideline, aiming to give each piece a visual upgrade that made it more attractive and drove higher conversion. It was an exercise in balance: innovating visually without losing the identity the brand had already built.