Ank
ABOUT THE PROJECT
Creativity that converts.
I worked as a Designer for ANK, Banco Itaú Argentina's digital wallet. Beyond maintaining brand guidelines, my role had a strong creative component: I designed pieces for social media and the website focused on new user adoption, and communicated each new feature the app launched in an innovative way, always aiming to create engagement with the audience.
ROLE
Visual Designer, Creative
TOOLS
Figma, Photoshop, Illustrator & After Effects
SKILLS
Creative concept, multi-format execution.
Digital campaigns, outdoor advertising and rrss.
01
Visual Identity.
A minimalist, consistent identity, with its own visual language in every piece.
TYPOGRAPHY
RUBIK REGULAR
Aa123
EINA REGULAR
Aa123
For ANK, a minimalist, clean visual identity was maintained, with a pastel color palette, soft gradients, and glassmorphism effects (blur and transparency) as a distinctive signature. This visual consistency was kept across social media, outdoor advertising campaigns, the website, and the mobile app, reinforcing brand recognition at every touchpoint.
COLORS
#FF3366
#465466
#181C35
#61F5E4
GRADIENT
PHOTOGRAPHY AND IMAGES CONCEPT
The style guidelines for images and illustrations aimed for a clean, minimalist look, with even lighting and color grading across every piece.
02
Brand Voice.
Clear, simple, and honest communication, at every touchpoint.
Every visual piece for ANK follows the same concept: direct, clear, and down-to-earth communications, with no complications, but with carefully crafted messages. This simplicity guides every design decision, aiming to build and sustain a minimalist spirit across the entire ecosystem experience.
EXPERIENCE
Designing with intention.
This experience with ANK allowed me to maintain a minimalist, coherent identity at every touchpoint, while exploring new ways to communicate creatively and directly. It was an exercise in balance between the brand's simplicity and the need to create pieces that attracted new users and supported each feature launch.
