Pedidos Ya
ABOUT THE PROJECT
Different formats, one idea.
I worked as a Visual Designer for the PedidosYa brand, in a role that spanned from creative concept to execution across a wide range of formats (digital campaigns, outdoor advertising, signage, stands, and animated screens) across the different Latin American countries where the brand operates. The constant challenge was adapting each piece to the cultural and market particularities of each country, without losing a consistent brand identity at the international level.
ROLE
Visual Designer, Creative
TOOLS
Figma, Photoshop, Illustrator & After Effects
SKILLS
Creative concept, multi-format execution.
Digital campaigns, outdoor advertising, signage, stands, animated screens
01
Visual Identity.
A direct, energetic visual identity, with a warm and bold aesthetic.
TYPOGRAPHY
TEXTA ALT BLACK
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TEXTA ALT BOOK
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My main role was to ensure consistency, proper use, and correct application of brand content across all pieces that were produced.
COLORS
#FA0050
#00D9FC
#26FB79
#F8EA46
#100423
LOGO & GRIDS
PHOTOGRAPHY
02
Campaigns.
From visual identity to real pieces, designed for each format and each market.
I applied this visual identity across digital campaigns, outdoor advertising, signage, stands, and animated screens, adapting each piece to the cultural and market particularities of the different Latin American countries where the brand operates, without losing consistency at the international level.
GENERAL CAMPAIGNS
ESPECIAL CAMPAIGNS
03
Built to scale.
One idea, thousands of formats. One campaign, adapted to every channel.
Each campaign was translated into multiple formats: in-app pieces and digital marketing ads, print materials for outdoor advertising, and motion graphics for YouTube bumpers, large-format billboards, and outdoor video displays.
RRSS
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IN-APP
ADS
MOTION GRAPHICS
EXPERIENCE
A full-spectrum perspective that I bring to product design.
This stage as a full-spectrum visual designer gave me a versatility that I now apply directly to product design: thinking of a piece for multiple formats and audiences is, at its core, the same exercise as thinking of an interface for different contexts of use. This experience is the foundation on which I built my current perspective, more specialized in UX/UI.